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La revista Forbes ha publicado su ranking de reputación corporativa en EEUU elaborado por el Reputation Institute. El primer puesto lo ocupa el mayor fabricante de productos de cuidado personal mundial, Johnson&Johnson. El farolillo rojo pertenece la controvertida petrolera norteamericana Halliburton.

 

La revista Forbes acaba de presentar el estudio elaborado por el Reputation Institute (RI) y en del que muestra la percepción que los ciudadanos americanos tienes sobre 153 empresas.

 

Las personas encuestadas por el RI deben de conocer la empresa sobre la que están emitiendo su opinión. Según los analistas lo que más llama la atención es la caída de Google desde la primera a la octava posición.

 

Mientras, no es de extrañar el descalabro de AIG, Glodman Sachs o Morgan Stanley que han visto su reputación quedar por los suelos debido a su irresponsable gestión.



  Global Pulse
CompaNÍARankING 2009 2009 2008CAMBIOS
Johnson & Johnson183.5883.480.10
Kraft Foods281.0982.79-1.70
UPS380.8481.05-0.21
General Mills480.8081.34-0.54
FedEx580.3076.284.01
Whirlpool679.8674.415.45
Walt Disney Company779.4481.22-1.78
Google878.8085.23-6.44
Caterpillar978.6974.783.91
Costco Wholesale1078.5374.334.20
Microsoft1178.0570.527.53
3M1277.8879.79-1.90
Colgate-Palmolive1377.6578.04-0.38
Kimberly-Clark1477.47NewNew
Procter & Gamble1577.0872.854.23
PepsiCo1676.6972.763.94
General Electric1776.2076.82-0.63
Apple1876.1575.420.73
Kroger1975.8969.965.93
Amazon.com2075.74NewNew
Lowe"s (Home Improvement)2175.3371.763.57
Berkshire Hathaway2275.0373.581.44
Publix Super Markets2375.0274.910.11
Texas Instruments2474.7077.22-2.52
Hewlett-Packard2574.5975.10-0.51
John Deere2674.4776.12-1.66
Kohl"s2774.3769.315.06
Coca-Cola Company2874.3374.240.09
Meijer2974.0567.386.67
Xerox3073.8278.44-4.62
JC Penney3173.6869.923.77
Goodyear3273.4576-2.55
Cisco3373.4467.755.69
IBM3473.2572.390.86
Dell3573.2274.26-1.04
Best Buy3672.4472.080.37
Toys "R" Us3772.2772.86-0.59
Walgreen3872.2173.01-0.80
Weyhaeuser3972.19NewNew
Medtronic4072.17NewNew
Target4171.7467.384.36
Union Pacific Railroad4271.4067.304.10
Home Depot4371.0671.49-0.43
Intel4470.5374.94-4.40
DuPont4570.46NewNew
Staples4670.4072.01-1.61
Office Depot4770.2972.59-2.30
Aflac4870.1571.59-1.44
Motorola4970.0169.200.81
Rite Aid5069.8565.923.93
Boeing5169.8474.37-4.54
Nike5269.6971.47-1.78
Sears5369.4561.807.66
Abbott Laboratories5469.4062.267.14
State Farm Insurance5569.2166.872.34
Koch USA5668.9060.488.41
Tyson Foods5768.7869.04-0.26
CBS Broadcasting5868.7067.061.64
Burlington Northern Santa Fe Corporation (BNSF Railway)5968.68NewNew
Alcoa6068.4067.580.82
Honeywell International6168.2769.79-1.53
McKesson6268.09NewNew
Wyeth6368.0761.306.77
Bristol-Myers Squibb6467.9962.875.13
Murphy Oil6567.91NewNew
CVS Caremark6667.8871.14-3.26
US Postal Service6767.6662.375.29
Northrop Grumman6867.6266.341.28
Emerson Electric6967.3563.983.37
Allstate7067.2060.436.77
ONEOK7167.16NewNew
United Technologies7266.94NewNew
Cardinal Health7366.76NewNew
Supervalu7466.4660.475.99
Southern Company7566.3365.690.64
Computer Sciences Corporation7666.28NewNew
Prudential7766.1561.125.03
American Express7866.0964.761.33
Medco Health Solutions7965.91NewNew
Safeway8065.8169.16-3.36
Amgen8165.7261.064.66
AT&T8265.7163.192.52
Oracle8365.6164.321.29
Wal-Mart8465.1753.0112.16
Pfizer8564.8262.871.95
Lockheed Martin8664.7668.65-3.89
American Airlines8764.7160.674.04
TJX Companies8864.6955.359.33
Hess8964.6162.422.19
Ford9064.5661.333.23
General Dynamics9164.56NewNew
Merck9264.4962.342.15
American Electric9364.4661.922.54
Textron9464.29NewNew
Eli Lilly9564.2765.41-1.14
Macy"s9664.18NewNew
Dow Chemical9763.9550.6413.31
Wells Fargo9863.9057.386.51
Verizon Communications9963.5356.257.28
International Paper10063.4462.431.00
AES10163.2763.090.19
Gap10262.9860.462.52
Progressive10362.92593.93
WellPoint10462.78NewNew
McDonald"s10562.7158.534.19
Raytheon10662.6064.90-2.30
Delta Air Lines10762.4659.522.95
US Bancorp10862.4654.188.28
MetLife10962.3665.06-2.70
Tyco International Ltd. .11062.0258.623.40
CIGNA11161.9956.095.90
Time Warner11261.9255.516.40
The Hartford Financial Services Group11361.3466.16-4.82
Liberty Mutual Insurance11460.8762.65-1.78
Aetna11560.7860.460.32
Travelers11660.37NewNew
United Airlines11760.1258.351.77
UnitedHealth Group11859.97NewNew
FPL GROUP (Florida Power & Light)11959.87NewNew
JPMorgan Chase12059.8261.03-1.21
Continental Airlines12159.7861.98-2.19
Chubb12259.5864.88-5.30
Viacom12359.34NewNew
SunTrust Banks12459.2963.56-4.28
Bank of America12558.9050.947.96
Bank of New York Mellon12658.80NewNew
News Corporation12758.4159.63-1.23
Manpower12858.29NewNew
Sunoco12958.1758.98-0.81
Hospital Corporation of America (HCA)13057.63NewNew
Marathon Oil13157.3252.824.50
Valero Energy13257.3153.294.02
Capital One Financial13356.3751.584.79
ConocoPhillips13456.3749.726.65
Humana13556.31NewNew
General Motors13655.6363.07-7.44
Archer Daniels Midland13755.4554.131.31
Comcast13854.9350.674.26
Qwest Communications13954.5854.73-0.14
Sprint Nextel14053.9450.803.14
AutoNation14153.6050.672.93
DirecTV14253.3553.94-0.58
Altria14352.5044.318.19
Morgan Stanley14452.2065.31-13.11
Pacific Gas and Electric Company14551.9163.81-11.91
Occidental Petroleum14651.64NewNew
Chevron14751.2152.37-1.16
Goldman Sachs14849.8167.12-17.31
Citigroup14946.0053.40-7.40
CITGO15045.4545.330.12
Exxon Mobil15139.7038.481.22
AIG15234.2761.79-27.52
Halliburton15327.4723.993.48
 
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