La revista Forbes acaba de presentar el estudio elaborado por el Reputation Institute (RI) y en del que muestra la percepción que los ciudadanos americanos tienes sobre 153 empresas.
Las personas encuestadas por el RI deben de conocer la empresa sobre la que están emitiendo su opinión. Según los analistas lo que más llama la atención es la caída de Google desde la primera a la octava posición.
Mientras, no es de extrañar el descalabro de AIG, Glodman Sachs o Morgan Stanley que han visto su reputación quedar por los suelos debido a su irresponsable gestión.
Global Pulse | ||||
CompaNÍA | RankING 2009 | 2009 | 2008 | CAMBIOS |
Johnson & Johnson | 1 | 83.58 | 83.48 | 0.10 |
Kraft Foods | 2 | 81.09 | 82.79 | -1.70 |
UPS | 3 | 80.84 | 81.05 | -0.21 |
General Mills | 4 | 80.80 | 81.34 | -0.54 |
FedEx | 5 | 80.30 | 76.28 | 4.01 |
Whirlpool | 6 | 79.86 | 74.41 | 5.45 |
Walt Disney Company | 7 | 79.44 | 81.22 | -1.78 |
8 | 78.80 | 85.23 | -6.44 | |
Caterpillar | 9 | 78.69 | 74.78 | 3.91 |
Costco Wholesale | 10 | 78.53 | 74.33 | 4.20 |
Microsoft | 11 | 78.05 | 70.52 | 7.53 |
3M | 12 | 77.88 | 79.79 | -1.90 |
Colgate-Palmolive | 13 | 77.65 | 78.04 | -0.38 |
Kimberly-Clark | 14 | 77.47 | New | New |
Procter & Gamble | 15 | 77.08 | 72.85 | 4.23 |
PepsiCo | 16 | 76.69 | 72.76 | 3.94 |
General Electric | 17 | 76.20 | 76.82 | -0.63 |
Apple | 18 | 76.15 | 75.42 | 0.73 |
Kroger | 19 | 75.89 | 69.96 | 5.93 |
Amazon.com | 20 | 75.74 | New | New |
Lowe"s (Home Improvement) | 21 | 75.33 | 71.76 | 3.57 |
Berkshire Hathaway | 22 | 75.03 | 73.58 | 1.44 |
Publix Super Markets | 23 | 75.02 | 74.91 | 0.11 |
Texas Instruments | 24 | 74.70 | 77.22 | -2.52 |
Hewlett-Packard | 25 | 74.59 | 75.10 | -0.51 |
John Deere | 26 | 74.47 | 76.12 | -1.66 |
Kohl"s | 27 | 74.37 | 69.31 | 5.06 |
Coca-Cola Company | 28 | 74.33 | 74.24 | 0.09 |
Meijer | 29 | 74.05 | 67.38 | 6.67 |
Xerox | 30 | 73.82 | 78.44 | -4.62 |
JC Penney | 31 | 73.68 | 69.92 | 3.77 |
Goodyear | 32 | 73.45 | 76 | -2.55 |
Cisco | 33 | 73.44 | 67.75 | 5.69 |
IBM | 34 | 73.25 | 72.39 | 0.86 |
Dell | 35 | 73.22 | 74.26 | -1.04 |
Best Buy | 36 | 72.44 | 72.08 | 0.37 |
Toys "R" Us | 37 | 72.27 | 72.86 | -0.59 |
Walgreen | 38 | 72.21 | 73.01 | -0.80 |
Weyhaeuser | 39 | 72.19 | New | New |
Medtronic | 40 | 72.17 | New | New |
Target | 41 | 71.74 | 67.38 | 4.36 |
Union Pacific Railroad | 42 | 71.40 | 67.30 | 4.10 |
Home Depot | 43 | 71.06 | 71.49 | -0.43 |
Intel | 44 | 70.53 | 74.94 | -4.40 |
DuPont | 45 | 70.46 | New | New |
Staples | 46 | 70.40 | 72.01 | -1.61 |
Office Depot | 47 | 70.29 | 72.59 | -2.30 |
Aflac | 48 | 70.15 | 71.59 | -1.44 |
Motorola | 49 | 70.01 | 69.20 | 0.81 |
Rite Aid | 50 | 69.85 | 65.92 | 3.93 |
Boeing | 51 | 69.84 | 74.37 | -4.54 |
Nike | 52 | 69.69 | 71.47 | -1.78 |
Sears | 53 | 69.45 | 61.80 | 7.66 |
Abbott Laboratories | 54 | 69.40 | 62.26 | 7.14 |
State Farm Insurance | 55 | 69.21 | 66.87 | 2.34 |
Koch USA | 56 | 68.90 | 60.48 | 8.41 |
Tyson Foods | 57 | 68.78 | 69.04 | -0.26 |
CBS Broadcasting | 58 | 68.70 | 67.06 | 1.64 |
Burlington Northern Santa Fe Corporation (BNSF Railway) | 59 | 68.68 | New | New |
Alcoa | 60 | 68.40 | 67.58 | 0.82 |
Honeywell International | 61 | 68.27 | 69.79 | -1.53 |
McKesson | 62 | 68.09 | New | New |
Wyeth | 63 | 68.07 | 61.30 | 6.77 |
Bristol-Myers Squibb | 64 | 67.99 | 62.87 | 5.13 |
Murphy Oil | 65 | 67.91 | New | New |
CVS Caremark | 66 | 67.88 | 71.14 | -3.26 |
US Postal Service | 67 | 67.66 | 62.37 | 5.29 |
Northrop Grumman | 68 | 67.62 | 66.34 | 1.28 |
Emerson Electric | 69 | 67.35 | 63.98 | 3.37 |
Allstate | 70 | 67.20 | 60.43 | 6.77 |
ONEOK | 71 | 67.16 | New | New |
United Technologies | 72 | 66.94 | New | New |
Cardinal Health | 73 | 66.76 | New | New |
Supervalu | 74 | 66.46 | 60.47 | 5.99 |
Southern Company | 75 | 66.33 | 65.69 | 0.64 |
Computer Sciences Corporation | 76 | 66.28 | New | New |
Prudential | 77 | 66.15 | 61.12 | 5.03 |
American Express | 78 | 66.09 | 64.76 | 1.33 |
Medco Health Solutions | 79 | 65.91 | New | New |
Safeway | 80 | 65.81 | 69.16 | -3.36 |
Amgen | 81 | 65.72 | 61.06 | 4.66 |
AT&T | 82 | 65.71 | 63.19 | 2.52 |
Oracle | 83 | 65.61 | 64.32 | 1.29 |
Wal-Mart | 84 | 65.17 | 53.01 | 12.16 |
Pfizer | 85 | 64.82 | 62.87 | 1.95 |
Lockheed Martin | 86 | 64.76 | 68.65 | -3.89 |
American Airlines | 87 | 64.71 | 60.67 | 4.04 |
TJX Companies | 88 | 64.69 | 55.35 | 9.33 |
Hess | 89 | 64.61 | 62.42 | 2.19 |
Ford | 90 | 64.56 | 61.33 | 3.23 |
General Dynamics | 91 | 64.56 | New | New |
Merck | 92 | 64.49 | 62.34 | 2.15 |
American Electric | 93 | 64.46 | 61.92 | 2.54 |
Textron | 94 | 64.29 | New | New |
Eli Lilly | 95 | 64.27 | 65.41 | -1.14 |
Macy"s | 96 | 64.18 | New | New |
Dow Chemical | 97 | 63.95 | 50.64 | 13.31 |
Wells Fargo | 98 | 63.90 | 57.38 | 6.51 |
Verizon Communications | 99 | 63.53 | 56.25 | 7.28 |
International Paper | 100 | 63.44 | 62.43 | 1.00 |
AES | 101 | 63.27 | 63.09 | 0.19 |
Gap | 102 | 62.98 | 60.46 | 2.52 |
Progressive | 103 | 62.92 | 59 | 3.93 |
WellPoint | 104 | 62.78 | New | New |
McDonald"s | 105 | 62.71 | 58.53 | 4.19 |
Raytheon | 106 | 62.60 | 64.90 | -2.30 |
Delta Air Lines | 107 | 62.46 | 59.52 | 2.95 |
US Bancorp | 108 | 62.46 | 54.18 | 8.28 |
MetLife | 109 | 62.36 | 65.06 | -2.70 |
Tyco International Ltd. . | 110 | 62.02 | 58.62 | 3.40 |
CIGNA | 111 | 61.99 | 56.09 | 5.90 |
Time Warner | 112 | 61.92 | 55.51 | 6.40 |
The Hartford Financial Services Group | 113 | 61.34 | 66.16 | -4.82 |
Liberty Mutual Insurance | 114 | 60.87 | 62.65 | -1.78 |
Aetna | 115 | 60.78 | 60.46 | 0.32 |
Travelers | 116 | 60.37 | New | New |
United Airlines | 117 | 60.12 | 58.35 | 1.77 |
UnitedHealth Group | 118 | 59.97 | New | New |
FPL GROUP (Florida Power & Light) | 119 | 59.87 | New | New |
JPMorgan Chase | 120 | 59.82 | 61.03 | -1.21 |
Continental Airlines | 121 | 59.78 | 61.98 | -2.19 |
Chubb | 122 | 59.58 | 64.88 | -5.30 |
Viacom | 123 | 59.34 | New | New |
SunTrust Banks | 124 | 59.29 | 63.56 | -4.28 |
Bank of America | 125 | 58.90 | 50.94 | 7.96 |
Bank of New York Mellon | 126 | 58.80 | New | New |
News Corporation | 127 | 58.41 | 59.63 | -1.23 |
Manpower | 128 | 58.29 | New | New |
Sunoco | 129 | 58.17 | 58.98 | -0.81 |
Hospital Corporation of America (HCA) | 130 | 57.63 | New | New |
Marathon Oil | 131 | 57.32 | 52.82 | 4.50 |
Valero Energy | 132 | 57.31 | 53.29 | 4.02 |
Capital One Financial | 133 | 56.37 | 51.58 | 4.79 |
ConocoPhillips | 134 | 56.37 | 49.72 | 6.65 |
Humana | 135 | 56.31 | New | New |
General Motors | 136 | 55.63 | 63.07 | -7.44 |
Archer Daniels Midland | 137 | 55.45 | 54.13 | 1.31 |
Comcast | 138 | 54.93 | 50.67 | 4.26 |
Qwest Communications | 139 | 54.58 | 54.73 | -0.14 |
Sprint Nextel | 140 | 53.94 | 50.80 | 3.14 |
AutoNation | 141 | 53.60 | 50.67 | 2.93 |
DirecTV | 142 | 53.35 | 53.94 | -0.58 |
Altria | 143 | 52.50 | 44.31 | 8.19 |
Morgan Stanley | 144 | 52.20 | 65.31 | -13.11 |
Pacific Gas and Electric Company | 145 | 51.91 | 63.81 | -11.91 |
Occidental Petroleum | 146 | 51.64 | New | New |
Chevron | 147 | 51.21 | 52.37 | -1.16 |
Goldman Sachs | 148 | 49.81 | 67.12 | -17.31 |
Citigroup | 149 | 46.00 | 53.40 | -7.40 |
CITGO | 150 | 45.45 | 45.33 | 0.12 |
Exxon Mobil | 151 | 39.70 | 38.48 | 1.22 |
AIG | 152 | 34.27 | 61.79 | -27.52 |
Halliburton | 153 | 27.47 | 23.99 | 3.48 |